Sarah Carrig

Category: Branding

May 18, 2019

Adagio Teas: A Brief Marketing Case Study

Recently I discovered Adagio Teas. At the time, I was in search of a white chocolate peppermint tea that Teavana had made. To my dismay, I discovered that exact tea is no longer in production. Enter: Adagio, and the first thing they did right – they know and speak to their audience persona. They captured…
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March 12, 2018

How to Write an Email Funnel (a nerd’s guide)

I never had much regard for automated email funnels back when I was just a customer. That all changed when I began to build one. Crafting a good email funnel is very similar to writing a “Choose Your Own Adventure” book. It all begins with one message- the message that will send our hero (the…
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December 2, 2017

Bringing Your Brand to Instagram

Should I have an Instagram profile for my brand? If I do, what on earth do I do with it? And can Sarah rescue her sound studio from a potentially disastrous incident? All that and more in this “hot” new episode of Photosynthesis! Show Notes: Mechanical Malarkey Blog Mechanical Malarkey Instagram Number 20 on my…
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September 19, 2017

Professionalism + Originality: The Ultimate Combination

Meet Abby from NCIS. Abby is the fun, quirky goth chick of the NCIS squad. She works in the lab, analyzing and tracing data paths to solve crimes. Due to her original style and personality, she has the honor of being the show’s icon character on Netflix. Additionally, she is one of the few featured…
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September 17, 2017

What if brands were people?

Every company has a personality. Don’t believe me? Compare Purple to Tempur-Pedic. They both boast of their quality mattresses, but they do so very differently. Brands at a glance: Tempur-Pedic Tempur-Pedic fills their website with pretty photos of relaxed people in their 30’s to 50’s enjoying their beds. They largely focus on their…
Read more: What if brands were people?