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Adagio Teas: A Brief Marketing Case Study

Adagio Teas: A Brief Marketing Case Study

Recently I discovered Adagio Teas. At the time, I was in search of a white chocolate peppermint tea that Teavana had made. To my dismay, I discovered that exact tea is no longer in production. Enter: Adagio, and the first…

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Bringing Your Brand To Instagram

Bringing Your Brand to Instagram

Should I have an Instagram profile for my brand? If I do, what on earth do I do with it? And can Sarah rescue her sound studio from a potentially disastrous incident? All that and more in this "hot" new…

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What If Brands Were People?

What if brands were people?

Every company has a personality. Don’t believe me? Compare Purple to Tempur-Pedic. They both boast of their quality mattresses, but they do so very differently.   Brands at a glance:   Tempur-Pedic Tempur-Pedic fills their website with pretty photos of…

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