Tag: branding

  • What if brands were people?

    Every company has a personality. Don’t believe me? Compare Purple to Tempur-Pedic. They both boast of their quality mattresses, but they do so very differently.   Brands at a glance:   Tempur-Pedic Tempur-Pedic fills their website with pretty photos of relaxed people in their 30’s to 50’s enjoying their beds. They largely focus on their…

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