Sarah Carrig

Tag: marketing

  • Quick Tips for Stellar Emails

    Social Media Examiner sends me an email every day. And you know what? I open almost all of them (and that says a lot, considering at best I barely skim most news letters and at worst leave them unread for weeks before giving up and deleting them). What are they doing right? • You can…

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  • How to Write an Email Funnel (a nerd’s guide)

    I never had much regard for automated email funnels back when I was just a customer. That all changed when I began to build one. Crafting a good email funnel is very similar to writing a “Choose Your Own Adventure” book. It all begins with one message- the message that will send our hero (the…

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  • What if brands were people?

    Every company has a personality. Don’t believe me? Compare Purple to Tempur-Pedic. They both boast of their quality mattresses, but they do so very differently.   Brands at a glance:   Tempur-Pedic Tempur-Pedic fills their website with pretty photos of relaxed people in their 30’s to 50’s enjoying their beds. They largely focus on their…

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